Privacy Policy

Please ensure that this Privacy Policy (this “Policy”) is perused by You (defined below) before availing any services from Us (defined below). This Policy shall be updated from time to time and therefore in order to stay abreast with the purpose of using Your (defined below) information and protecting Your privacy, We (defined below) recommend You (defined below) to please keep reviewing this Policy.

‘Label Deepshika Agarwal’ is a sole proprietorship owned by Deepsikha Tibrewal, with its registered office at P19/1 CIT Road Scheme 7m, Kankurgachi, Kolkata West Bengal, India ("We", "Us", "Our") is committed to protecting your privacy. This Policy shall apply to the users and/or customers. For the purposes of this Policy, the users and/or customers (collectively hereinafter be referred to as “User”, “You”“Your” or “Yourself”).

‘Label Deepshika Agarwal’ has adopted this Policy to set out the manner in which personal data and other information is collected, received, stored, processed, disclosed, transferred, dealt with and handled by it in relation to “Your” use of our Services (defined below) through our websites or the mobile application (“App”), third-party applications and e- commerce market places (collectively referred to as the “Platform”) or initiating or undertaking any transaction on the Platform. The Platform may contain links to other third-party websites. This Policy does not apply to information that You provide to, or that is collected by, any third-party through the Platform, and any third-party websites that You access or use in connection with the Services offered on the Platform. ‘Label Deepshika Agarwal’ shall not be liable for and has no control over the practices and content of any such third-party website.

Please read this Policy carefully before using or registering on the Platform or accessing any material, information or availing any services (“Services”) in connection to purchase of female garments sold by Us (“Purchase”) through the Platform. By clicking on the “I accept” button on the landing page, You accept this Policy and agree to be legally bound by the same. If You do not agree to the Privacy Policy, please do not use or access the Platform.

This Policy is incorporated into and subject to Our Terms of Use (“User Terms”) and shall be read harmoniously and in conjunction with the User Terms. In the event of any conflict between the User Terms and this Policy, the provisions of the User Terms shall supersede this Policy. All capitalised terms not defined under this Privacy Policy shall have the meaning ascribed to it under the applicable User Terms. 

Please feel free to direct any questions or concerns regarding this Policy by contacting Us through this Platform or by writing to Us at

  1. Our Statement of Privacy Practice

Your information is collected and processed in accordance with the terms and conditions of this Policy.

  1. Collection of Information
    • In order to enhance the User experience and provide Our Services, We collect information about You from two sources: (i) information You affirmatively and voluntarily give to us; and (ii) information automatically collected when You visit Our Platform or use any of Our Services.
    • Information You give Us: In order to provide Our full range of Services, We may collect the following types of information from You (as applicable) including but not limited to: Your name, gender, email address, mobile and/or telephone numbers, service address, date of birth, profile picture, contact details of people You refer to Us and other information about the service address that You give us, information provided by You while initiating and running a task, including, without limitation: search words, location, products or services being sought, reviews, rating, order details and history, pictures of items ordered or for which a task is run and all chat history, etc. We may ask You to provide additional information about Yourself on an optional basis. We may ask You for certain financial information, including credit card account data or other payment method data, (“Financial Information”) to process payments for some of Our Services. We currently do not store any financial information provided to Us. We may also ask You to provide any other personal information which You give us in connection while using our services in connection with the Purchase or is relevant to customer surveys and/or offers available on the Platform. All such information shall be collectively referred to as “Personal Information”.
    • ‘Label Deepshika Agarwal’ for the purposes given hereunder in Clause 3, may also collect information of Your Password and Financial Information. (“Sensitive Personal Information” or “SPDI”), provided that, any information that is freely available or accessible in public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as sensitive personal data or information for the purposes of these rules.
    • Non-Personal Information: When You visit the Platform, We may collect certain non-personal information such as Your internet protocol address, operating system, browser type, internet service provider, aggregate user data, browser type, software and hardware attributes, pages You request, number of click, search history and result selected, active seconds or minutes on the Platform, frequency of Your visit to the Platform, the date and time of Your visit to Platform or use of the Services in connection with Purchase etc. This type of information does not identify You personally.
    • Automatic Information: We receive and store certain types of information whenever You access Our Platform. We use "cookies" and We obtain certain types of information when Your web browser accesses the Platform. These server logs may include information such as Your web request, Internet Protocol address, browser type, browser language, the date and time of Your request, information about Your internet connection and web beacon information. We use cookies primarily for user authentication but may also use them to improve the quality of Our Services by storing user preferences and tracking user trends. Further, we may also collect information about Your preference and settings such as time zone and language, Your searches and the results You selected from the searches.
    • Device: When and if You download and/or use Our Platform through Your device, We may receive information about Your location and Your device, including a unique identifier number for Your device, device model, operating systems, versions, software, file names, advertisement identifiers and mobile network information. We may use this information to provide You with location-based Services including but not limited to search results and other personalized content. When You use the Platform through the telecommunication device, we collect Your location data. If You permit the Platform to access Your location through the permission system used by Your mobile operating system, We may also collect the precise location of Your device when the App is running in the foreground or background. We may also derive Your approximate location from Your IP address.
    • User communications: When You send emails or other communications to Us, We may retain those communications in order to process Your inquiries, respond to Your requests and improve Our Services.
    • Other Parties: We may receive information about You from third parties, such as other users, partners or our affiliated companies when you use their websites, apps, e- commerce sites and third-party applications.
    • On receiving personal information about our Users, You no longer remain anonymous to Us. We may use this information to do internal research on our demographics, interests, and behaviour to better understand, protect and serve You better. This information is compiled and analysed on an aggregated basis and in a manner which, with our best efforts, does not personally identify You. We indicate fields that are mandatorily required to be filled and fields that are optional. You may decide whether or not to provide such information to Us.
    • You may choose not to provide us with any Personal Information or information as required to complete your tasks/transactions initiated on Your Platform. If We do not receive information required for Your tasks the transaction shall not be initiated on the Platform and you shall not be able to use our Service with respect to the Purchase.
    • Additional Information - When You use Our services, We may collect information about You, with Your permission, in the following general categories:
    • Transaction Information: We collect transaction details related to Your use of Our Platform, including the type of service requested, date and time the service was provided, amount charged, and other related transaction details.
  1. Use of Personal Information
    • We use your Personal Information to operate, provide, develop and improve the products and services that we offer Our Customers. These purposes include:
      • Purchase and delivery of products and services. We use your personal information to take and fulfil orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
      • Provide, troubleshoot, and improve Services. We use Your Personal Information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Our Services.
      • Recommendations and specialization. We use your Personal Information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize Your experience with Our Services.
      • Provide voice, image and camera services. When you use Our voice, image and camera services, We use Your voice input, images, videos and other Personal Information to respond to Your requests, provide the requested service to You, and improve Our Services.
      • Comply with legal obligations. In certain cases, We collect and use Your Personal Information to comply with laws. For instance, We collect from sellers’ information regarding place of establishment and bank account information for identify verification and other purposes.
      • Communicate with you. We use your Personal Information to communicate with You in relation to Our Services via different channels (e.g., by phone, e-mail, chat).
      • Fraud Prevention and Credit Risks – We use Personal Information to prevent and detect fraud and abuse in order to protect the security of OUR customers.
      • To respond to Your comments, reviews and questions, provide customer support and better Service;
      • To communicate important notices or changes to the Services provided by ‘Label Deepsihka Agarwal’ on the Platform, use of the Platform and the terms/policies which govern the relationship between You and the ‘Label Deepsihka Agarwal’;
      • For any other purposes with Your consent.
  • From time to time, we may use Your information to customize, develop, improve the Platform according to Your interests.
  • We may use the Personal Information to resolve disputes that may arise with the use of Our Services on the Platform, help promote a safe service to You on the Platform, measure consumer interest in Our Services, customize Your experience, detect and protect Us against error, fraud and other illegal activity, enforce Our terms and conditions.
  • We identify and use your IP address to help diagnose problems with our server, and to administer Our Platform. Your IP address is also used to help identify You and to gather broad demographic information.
  • We shall be entitled to retain the Personal Information for such duration as may be required for the purposes specified in this Policy, as per Clause 5.2 and shall be used by Us only in consonance with this Privacy Policy
  1. Data Sharing
    • We share the Personal Information with third parties and third-party service providers, promotion and marketing partners, consultants, business partners including merchants, for supporting Our business, to carry out Your service requests and fulfil such service requests.
    • We may also share the Personal Information including Financial Information with third party payment service providers like payment gateways, payment aggregator and other payment service providers for the purpose of fulfilling Services to You.
    • We may disclose Your Personal Information if required to do so by law or when We believe that such disclosure is appropriate to comply with law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose Personal Information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to enforce Our User Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of Our Users or the general public.
    • ‘Label Deepsihka Agarwal’ may need to disclose Your information, to (i) protect and defend the rights or property of ‘Label Deepsihka Agarwal’ including to enforce Our agreements, policies, and User Terms and; (ii) protect the personal safety of You, its members and employees, or any person, in an emergency; and (iv) protect ‘Label Deepsihka Agarwal’ from incurring any legal liability. In such an event We shall be under no obligation to specifically inform You or seek Your approval or consent.
    • If You provide a mobile phone number and/or e-mail address, ‘Label Deepshika Agarwal’, or its affiliates and/or vendors responsible for customer service, may call You or send You communications in relation to Your use of the Platform or Your any transaction initiated by You on the Platform. We and Our affiliates will share/transfer some or all of the collected information (Personal or otherwise) with another business entity should We (or our assets) plan to merge with, or be acquired by that business entity, or reorganization, amalgamation, restructuring of business, in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction or proceeding. Should such a transaction occur, that other business entity (or the new combined entity) will be contractually bound to comply with the terms of this Policy.
    • We do not disclose personal information about identifiable individuals to advertisers, but We may provide them with aggregate and/or anonymised information about You and other registered Users, to help advertisers reach the kind of audience they want to target. We may make use of the information We have collected from You to enable Us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
    • Ground for processing personal data without consent - We may disclose Personal Information and Sensitive Personal Information to government agencies or other authorised law enforcement agencies if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose Personal Information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary, to enforce Our User Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of Our users or the general public.
  2. Transparency and Choice
    • Your Consent - By using the Platform and the Services, You agree and consent to the collection, transfer, use, storage, disclosure and sharing of your information as described and collected by Us in accordance with this Policy.  If You do not agree with the Policy, please do not use or access the Platform.
    • Data Retention - We retain Your personal information for 8 years. However, We may retain data related to You if there is a legal obligation to retain the data; if required to comply with any applicable statutory or regulatory retention requirement by law; if We believe it may be necessary to prevent fraud or future abuse; to enable us to exercise our legal rights and/or defend against legal claims; or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.
    • Withdraw consent - You may choose to withdraw Your consent provided hereunder at any point in time. Such withdrawal of the consent must be sent in writing to In case You do not provide or later withdraw Your consent, We reserve the option to not allow You to undertake any transaction on the Platform or access the Service available on the Platform for which the said information was sought on the Platform. However, if You are a part of any on-going transaction on the Platform, We reserve the right to retain all Your Financial Information until completion of the transaction. Further, You acknowledge and agree that in case of such withdrawal of Your consent, ‘Label Deepsihka Agarwal’ reserves the right to store Your information in an anonymised form such that the information stored will not be attributable to You or identify You in any manner whatsoever. ‘Label Deepsihka Agarwal’ shall complete the anonymizing the data within 30 days from the date of withdrawal of consent.
    • Rectification: You represent and warrant that any and all information, including but not limited to Your Personal Information is absolutely correct and complete in all aspects. You further undertake to immediately update any change or variation of Your Personal Information on the Platform by sending Us a request in writing to to rectify or update Your Personal Information including Sensitive Personal Information. Once You send us an email to Us, You agree to comply with the instructions as may be provided/communicated by Us.
  3. Security of Information: We design our systems with Your security and privacy in mind.
    • We work to protect the security of Your personal information during transmission by using encryption protocols and software.
    • We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, processing, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose Personal Information to You.
    • Our devices offer security features to protect them against unauthorized access and loss of data. You can control these features and configure them based on Your needs.
  1. Rights of the Users wrt to Data Protection and Privacy-
    • Your rights r.t to Data Protection and Privacy are:
      • The right to access;
      • The right to rectification;
      • The right to erasure;
      • The right to restrict processing;
      • The right object to processing;
      • The right to complain to a supervisory authority; and
      • The right to withdraw consent.
    • You have the right to confirmation as to whether or not we process Your Personal data and, where, We do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Provided the rights and freedoms of others are not affected, we will supply to You a copy of Your personal data.
    • You have the right to have any inaccurate personal data about You rectified and, taking into account the purposes of the processing, to have any incomplete personal data about You completed.
    • In some circumstances You have the right to the erasure of Your personal data without undue delay. Those circumstances include: (i) the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; (ii) You withdraw consent to consent-based processing; (iii) You object to the processing under certain rules of applicable data protection law; and (iv) the processing is for direct marketing purposes and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary, for exercising the right of freedom of expression and information, for compliance with a legal obligation, or for the establishment, exercise or defence of legal claims.
    • In some circumstances You have the right to restrict the processing of Your personal data. Those circumstances are: (i) You contest the accuracy of the personal data; (ii) processing is unlawful but You oppose erasure; (iii) we no longer need the personal data for the purposes of Our processing, but You require personal data for the establishment, exercise or defence of legal claims; and (iv) You have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store Your personal data. However, we will only otherwise process it, with Your consent, (i) for the establishment, exercise or defence of legal claims; (ii) for the protection of the rights of another natural or legal person; and (iii)   or for reasons of important public interest.
    • You have the right to object to Our processing of Your personal data on grounds relating to Your particular situation, provided such objection is not to the extent, as far as practicable, of processing where the legal basis of such processing is necessary for, (i) the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or (ii) the purposes of the legitimate interests pursued by us or by a third party. If You make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override Your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
    • You have the right to object to our processing of Your personal data for direct marketing purposes (including profiling for direct marketing purposes). If You make such an objection, we will cease to process Your personal data for this purpose.
    • You have the right to object to our processing of Your personal data for scientific or historical research purposes or statistical purposes on grounds relating to Your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest, to the extent that the legal basis for our processing of your personal data is: (a) consented; or (b) that the processing is necessary for the performance of a contract to which You are party; or (c) in order to take steps at Your request prior to entering into a contract, and such processing is carried out by automated means. You have the right to receive your Personal Information from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
    • If You consider that our processing of Your Personal Information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection.
    • To the extent that the legal basis for our processing of Your Personal information is consented, You have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
    • You may exercise any of your rights in relation to your personal data by written notice to us by email or mail at the below mentioned address:

Label Deepshika Agarwal’
Kolkata: 700054

(T): +91 9830 426 326

  • Policy Changes - We reserve the unconditional right to change, modify, add, or remove portions of this Privacy Policy at any time, without specifically notifying You of such changes. Any changes or updates will be effective immediately. You should review this Privacy Policy regularly for changes. You can determine if changes have been made by checking the “Last Updated” legend above. If we make any significant changes, we will endeavour to provide you with reasonable notice of such changes, such as via prominent notice on the Platform or to your email address on record and where required by applicable law, We will obtain your consent. Your acceptance of the amended Privacy Policy / Your continued use of our services after we publish or send a notice about our changes to this Policy shall signify Your consent to such changes and agreement to be legally bound by the same.
  1. In case of breach of information - We will notify You via email or a phone call within 7 (seven) business days.

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only those individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

  1. Grievance Redressal - If You have any queries relating to the processing or usage of information provided by you in connection with this Policy, please email us at or write to our Grievance Officer at the following address:

Office for Grievance Redressal,

‘Label Deepshika Agarwal’
Kolkata: 700054

(T): +91 9830 426 326